Camp Walden is a sleepaway summer camp for kids entering first through sixth grade. Inspired by the joy and wonder of childhood nostalgia, Camp Walden’s visual identity captures the spirit of summer adventure—think sun-soaked days, friendship bracelets, cozy campfires, and the timeless charm of handwritten letters home. 

To bring this vision to life, I developed a cohesive visual identity system that extended across a wide range of components. From print materials like brochures, postcards, flyers, and billboards to digital content including Instagram posts, every element was carefully crafted to reflect the warmth, excitement, and playful energy of camp life. I also designed practical items such as signage, ID badges, camp merch, and end-of-session certificates—all unified by a nostalgic, kid-friendly aesthetic that evokes the magic of summer. This comprehensive suite of designs helps create a seamless and immersive experience for both campers and their families, from the first impression to the last day of camp.

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Camp Walden is a sleepaway summer camp for kids entering first through sixth grade. Inspired by the joy and wonder of childhood nostalgia, Camp Walden’s visual identity captures the spirit of summer adventure—think sun-soaked days, friendship bracelets, cozy campfires, and the timeless charm of handwritten letters home. 

This comprehensive suite of designs helps create a seamless and immersive experience for both campers and their families, from the first impression to the last day of camp.