Located in the heart of Chicago, The Drip is an urban coffee shop concept where bold design meets everyday comfort. I focused on creating a look and feel that stands out by using type, color, and illustrations that would strike a balance between edge and energy. Black and cream offer a timeless, grounded foundation, while the bright green adds a punch of personality, freshness, and approachability that reflects the shop's welcoming vibe. I also included playful illustrations to add charm and enhance brand recognition across various touchpoints. From exterior signage to in-hand details, every element was crafted to build a cohesive brand experience. I designed a large window decal, A-frame sign, and exterior signage to establish a strong street presence. Inside, I developed branded to-go cups, menus, and a loyalty card system that reinforces The Drip's identity at every interaction.
