Ivrogne IPA was created as a style study in one of my graphic communications courses. We were randomly assigned a specific design style and were tasked with designing a four-pack based on that era. I received Swiss style, which is known for minimalist graphics, modular grid systems, and sans-serif typefaces. Swiss design, also known as the International Typographic Style, was prominent in the 1950s and 1960s and created a clear, universally identifiable visual language and hierarchy.
I was inspired specifically by Bauhaus and Josef Müller-Brockmann for their use of grid systems, color, and typography. The name “Ivrogne IPA” pays homage to Switzerland’s linguistic diversity, with ‘ivrogne’—meaning “drunkard” in French—hinting at the beverage’s intoxicating allure. Using circular motifs, vibrant colors, and photography, I aimed to capture the playful haze of intoxication. The tagline “barley drunk” not only celebrates the beer’s ingredients but also subtly alludes to tipsiness by being a play on being “barely drunk.”
