Rumble was the final project I completed for my three graphic communications courses. At that point, I just wanted to have some fun and decided to make this project a bit of a poop joke. For this project, we were tasked with branding an organization on the topic of our choice and creating an awareness campaign to go along with it.
Rumble’s mission is to foster a more light-hearted dialogue surrounding the topic of Irritable Bowel Syndrome (IBS) by implementing humor and a more approachable design style. Given its prevalence, affecting up to 1 in 7 Americans, IBS manifests uniquely in each individual. My campaign ‘Every Body Has Shitty Days’ aims to shed light on the daily challenges faced by those with Irritable Bowel Syndrome. The campaign includes a poster series, an infographic, social media ads, a website, an informational zine, and a PR mailer that includes low FODMAP snack bars, probiotic drinks, toilet paper, hand sanitizer, flushable wipes, and recipe cards tailored to low FODMAP diets.
RUMBLE
National ADDY Award 2024 District Silver ADDY Award 2024 ADDYs Student Best of Show 2024 Silver ADDY Award 2024 Best in Advertising at Glitch National Student Design Competition 1st place in Identity, Branding, and Logo Design at USM Art & Design Annual Juried Student Show
